AirtelTigo

As part of its activities for the month of March in honor of International Women’s Day, staff of AirtelTigo interacted and donated to students of the Presbyterian Senior High and Technical School, Larteh in the Eastern Region during their Student Representative Council week.

Impeccable sources have revealed that last week the Minister of Communications and Digitalization, Ursula Owusu-Ekuful personally informed workers of the company that “the deal is done” and latest by February they will know the name of the new buyer.

Meanwhile, the various agencies and partners of AirtelTigo have also been informed about the coming of the new buyer and the forthcoming rebranding of the company.

It is not clear if the brand colors will be changed or maintained, but the source says the name AirtelTigo will be completely done away with.

Meanwhile, workers are very much upbeat about the coming of the new buyer because, as the source put it, “workers have been sitting on the tenterhooks since government acquired AirtelTigo, not knowing what their fate was. But now it is clear that things will be a bit better.”

Government took over AirtelTigo in 2021 for only US$1, when the two telcos which merged to form the company, India’s Bharti Airtel (Airtel) and Sweden Millicom Cellular BV (Tigo) left the country.

Since the merger, the company has still not been doing so well on the market, as it is reportedly heavily indebted to tower companies, particularly ATC Ghana.

Last year, Globacom Ghana, another telco which had also not been doing so well on the market, migrated all of its over 800,000 customers to the AirtelTigo platform. So, now Glo customers have become AirtelTigo customers and the Glo network is now dormant, even though the company still holds its license, at least until July this year.

This also comes at a time when the National Communications Authority (NCA) only recently approved the sale of majority shares in Vodafone Ghana to Telecel Group, after a roller coaster process, in which the NCA initially claimed the deal did not meet regulatory requirements and Telecel did not have the technical and financial muscles to do the job.

Meanwhile, the runaway market leader, MTN Ghana, has been made a significant market power (SMP) with some seven measures being implemented in that regard to correct the imbalance in the market, which has been a concern to both existing and prospective investors in the space.

Industry experts hold that making MTN an SMP was one of the calculated moves to drive investor confidence in the market because several interested investors have for years been concerned about the size and continuous growth of MTN in Ghana as other telcos and ISPs (internet service providers) continued to perform abysmally.

It would have appeared that the SMP strategy has not done much to curtail MTN, so now the Ghana Revenue Authority (GRA), has slapped a GHS8.2 billion tax liability on MTN based on an alleged audit done by Safari Tech Ghana Limited, which claimed that MTN hid 30% revenue from government between 2014 and 2018.

MTN has disputed the claim, but it would appear that the efforts at “cutting MTN to size”, as alleged by some industry watchers, has triggered investor confidence to the point that Telecel is set to come into the market and there is a new buyer for AirtelTigo, which would be made public possibly in February.

Source: Techgh24(News Ghana)

AirtelTigo Ghana has partnered with the International Sickle Cell Centre (ISCC), for a sickle cell educational campaign on the wing of their award winning Corporate Social Responsibility, AirtelTigo Touching Lives.

AirtelTigo is set to reward its customers with over ¢1.0 million in the “To Gu Me So” Reloaded Promotion launched today.

To Gu Me So Reloaded is a target-based promo designed to reward customers with weekly cash prizes, and this edition seeks to provide equal opportunities for all.

The promotion will run from 6th June 2022, through to middle of September 2022 and thousands of customers across the country will be rewarded weekly.

Unveiling the promotion, Chief Marketing Officer of AirtelTigo, Atul Narain Singh said, “last year, with the introduction of AirtelTigo “To Gu Me So”, we were able to make the lives of our customers better by showering on them lots of cash, call minutes, and data. This is evident in the testimonials we received from customers all over the country.”

He continued, “Based on feedback from our customers and the success of last year’s To Gu Me So, we are excited to introduce to you today, a reloaded version of the promo dubbed “AirtelTigo To Gu Me So Reloaded” with the aim of rewarding thousands of customers in the course of the promo.

Airteltigo ‘To Gu me so’ reloaded to expend over ¢1m in cash prizes
Expounding further on how the promotion works, Abubakari Halidu, Chief Sales Officer at AirtelTigo said, “Customers will be assigned two weekly targets: One for AirtelTigo Money (ATMoney) and another for Voice/Data Usage. Customers who achieve the ATMoney target will receive 10 tickets to enter the weekly draw, while achieving their Voice/Data targets will get them five tickets. Customers achieving both targets will get 20 tickets to enter the weekly draw. All the accumulated tickets during the promo will be added to the grand prize draw to increase the chances to the grand draw”.

He noted that customers must dial *500# to check their targets, do more ATMoney: Cash transfers, payments & cash withdrawals, make more calls, browse more, buy more bundles and subscribe to Value-Added Services to meet their unique targets to earn tickets to enter the weekly and grand draw.

“It is important to note that this promo is for AirtelTigo prepaid customers who are 18 years or above. Since this promo is based on chance, we are working with the Gaming Commission of Ghana to provide a reliable and transparent method of selecting winners in weekly and grand draws”, he reiterated.

The AirtelTigo To Gu Me So Reloaded Promo will reward customers every week with Cash Prizes till the end of the promo in September 2022 when the Grand Cash Prizes of ¢125,000, ¢50,000 and ¢25,000 would be rewarded to the Overall Winner, First and Second Runners-Ups respectively.”

Source: Joy Business

AirtelTigo as part of this year’s Girls in ICT Day celebration hosted a mentorship seminar for 80 girls from Central, Oti, Western North and North-East regions at its Head Office in Accra.

AirtelTigo and the International Sickle Cell Centre (ISCC) Ghana have organised a sickle-cell disease sensitisation and screening exercise at Ajumako in the Ajumako-Mando Traditional Area to help support measures being taken to raise awareness of sickle-cell disease (SCD) in the country and to improve the lives of people living with the disease.