MasterCard is seeking to leverage Ethio Telecoms’ telebirr platform to enhance digital financial services across Ethiopia.
The collaboration, which aims to significantly expand financial inclusion and promote sustainable economic growth, was discussed during a strategic meeting between Ethio Telecom’s CEO, Frehiwot Tamru, and a MasterCard delegation led by Mark Elliott, president of MasterCard Africa.
The meeting focused on identifying collaborative opportunities to leverage both Ethio Telecom’s Telebirr platform and Mastercard’s global financial solutions.
By combining these resources, the partners aim to create new and accessible digital financial services to drive local and regional economic progress.
Tamru, the CEO of Ethio Telecom, one of Africa’s largest mobile operator with 77.7 million voice call subscribers and 43.5 million mobile data users, emphasised the company’s commitment to this transformative initiative.
She highlighted Ethio Telecom’s extensive customer base and robust infrastructure as key assets that will unlock new opportunities for millions of Ethiopians.
Additionally, she showcased Telebirr’s digital capabilities, noting its significant impact on enhancing user experiences.
By enabling users to perform a range of digital financial services, such as money transfers and bill payments, directly from their mobile devices, Tamru underlined that Telebirr has played a crucial role in advancing financial inclusion in Ethiopia.
Elliott echoed these sentiments when he praised Ethio Telecom’s impressive customer growth.
He emphasised the partnership’s potential and expressed confidence that this collaboration would open doors for greater financial inclusion in Ethiopia.
According to an Ethio Telecom LinkedIn post, Elliott also reaffirmed MasterCard’s desire to work closely with Ethio Telecom to drive these changes.
“Both leaders committed to accelerating the implementation of this transformative collaboration, which is expected to significantly enhance Ethiopia’s competitiveness in the global digital economy while fostering an inclusive financial environment that promotes sustainable growth and wealth creation across the country,” the post reads.
Source: Extensia
