During MWC25 in Barcelona, Huawei and GSMA Intelligence jointly released the latest research report of Super App, Fintech, mobile money and the rise of super-apps (hereinafter referred to as the research report), aiming to enable financial service providers to quickly unlock a new age of digital life.
According to the research report, the Super App brings essential capabilities such as multi-functionality, a consistent user experience, a strong ecosystem, and digital payment services. Users can utilize a Super App as a gateway to various daily lifestyle services from payment, social networking, shopping, and entertainment and more. For service providers, building a Super App as a super gateway can significantly enhance user engagement and platform value.
The Super App platform should be able to integrate and scale up partnerships quickly. For instance, by integrating mini-programs which can be quickly developed by partners and connected to the super-app, using low/no-code platforms to reduce the development threshold, shorten the time to market, minimize costs and help merchants to quickly launch applications. Additionally, the platform must have robust scalability and security to allow rapid and seamless customer and merchant onboarding while simultaneously not exposing the core platform and its underlying data to breaches.
The rise of Super Apps has had a significant impact on digital financial services, especially in emerging markets. By offering a diverse range of financial services such as digital payments, loans, wealth management, and insurance, Super Apps enhance seamless user experiences and engagement, greatly promoting financial inclusion. In addition, Super Apps also enable personalized service recommendations and digital marketing campaigns, helping platforms and merchants efficiently expand their potential user base and drive business growth. For example, KBZ Bank in Myanmar launched the KBZPay Super App, offering one-stop services to 17.7 million users and 370,000 merchants, while also diversifying its revenue streams.
As a leading global provider of information and communications technology (ICT) infrastructure and smart devices, Huawei is committed to advancing the popularization and innovation of digital financial services. Huawei’s cloud-native, agile, open, and intelligent digital finance solutions have provided inclusive financial services for more than 480 million users worldwide. The cooperation between Huawei and GSMA Intelligence aims to promote the Super App, building a super gateway for financial services, further driving the development of the global digital economy, and enabling inclusiveness of digital finance.
This research report is an important reference for practitioners and decision makers in the fintech and digital payments fields, providing insight into the rise, social value and market opportunities of Super Apps.
Source: www.telecoms.com
