CalBank PLC has partnered with MTN Ghana and fintech firm Bluespace Africa to launch ‘BeINsured’—an’ innovative digital insurance marketplace.
The platform is designed to provide seamless access to auto insurance via USSD technology.
Being the first of its kind in Ghana, it enables vehicle owners to purchase policies, pay premiums, and process claims directly from their mobile phones without needing internet access.
This initiative aims to enhance financial inclusion and drive auto insurance penetration in a market where many vehicle owners remain uninsured.
Speaking to Citi Business News after the launch at the bank’s head office on Tuesday, February 11, 2025, the head of digital and inclusive banking at CalBank, Martha Quaye, said the platform falls in line with the bank’s vision to expand mobile financial services beyond traditional banking.
“As part of our strategy, we have focused on digital transformation, some of which require collaboration with partners. That is what has brought this platform to bear. As a bank, digitization is what we strive for; that is why we have brought this product onto the market”, she said.
The partnership leverages the ecosystem of MTN mobile money to simplify premium payments and claims processing.
“We are providing the platform for easy payments, allowing customers to pay premiums and receive claims seamlessly through their mobile wallets,” said Sylvia Otuo Acheampong, Chief Product Officer at Mobile Money Limited.
‘BeINsured’ is expected to disrupt traditional models by offering consumers greater flexibility and efficiency in securing vehicle coverage at a time when Ghana’s auto insurance industry is gradually embracing digital innovation.
The platform is positioned as a game-changer, particularly for drivers in remote areas, commercial operators, and customers seeking quick but reliable insurance solutions.
Revenue Operations Lead at Bluespace, Kwame Play, was confident the platform will have an impact on accessibility and trust in the insurance sector.
“We have aggregated the industry’s best insurers to increase penetration and provide a more convenient, transparent auto insurance experience,” he noted.
Source: Myjoyonline
