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MTN Zambia Launches AI-Powered ‘Call Natasha’ for Faster Customer Support

MTN Zambia has introduced Call Natasha, its first AI-powered customer service agent, in partnership with blackNgreen. This smart assistant is designed to reduce wait times by providing instant, tailored responses to customer inquiries, including financial literacy tips and general information.

Built on the EVA AI platform, Call Natasha continuously learns from interactions to improve accuracy and efficiency, making AI-driven customer support a viable alternative to traditional call centers.

This initiative aligns with Zambia’s broader digital transformation agenda, positioning the country alongside other African nations like Nigeria and Kenya in AI adoption. As mobile and internet penetration expands, AI-powered solutions like Call Natasha play a crucial role in bridging digital divides and enhancing business efficiency.

Source: techpoint.africa